About Us

Like most things in Christchurch in 2011, the earthquakes changed our very being. As resilient Cantabrians, we changed tact, shifting from selling giftware to the launch of All About a Girl, a contemporary fashion store in the Bush Inn Mall

Our journey has been exciting and ever changing. Over the last year we have changed a lot of our labels into a more affordable price point with relaxed easy wear clothing. You have responded so well that its turned into an ever changing offering.

Federation is one of our newest labels with the first drop of stock selling out in two days. That tells us we are on to something.

We are proud to be able to offer you a refund on the website, not just an online credit as some other online stores do. We understand that there are times when your purchase just doesn't fit as well or look as good as you initially thought it would and we want you to be 100% happy. This offer does not apply to reduced or sale items obviously.

Thanks for taking the time to read about us and our journey.

Marian and team